Site Optimisation
A search engine will never buy a product only people will
Occurrences of keyword phrases on a web page is the sole criteria by which search engines determine which pages can contend for which keyword phrases. For this reason, once committed to a keyword phrase you must conceive means of imaginatively displaying that phrase.
Search engines have their own language, so when optimising a web page for keywords you must abide by their grammar. This raises a dilemma, as while search engines exhibit lists of web pages, value is only attained if you can draw in people to become visitors. Compromise your message to search engines and lose traffic, or compromise your message to people and lose conversions? Delicate yet definite decisions are required, involving both finesse and touch.
To carry out such modifications access to a user friendly content management system (CMS) is needed, enabling many small, but significant alterations, rather than single big sweeping ones. Websites offering unrestricted access to source code are ideal.