Nigeria Special
A very special product
Client - Soundway Records
Fansite - www.nigeriaspecial.info
Online Since - February 2008
Notes on Campaign
A strong specialist product accompanied by large amounts of high quality press materials available for conversion into online materials. Ideal for a Rec-Ignition Fan Site.
Rec-Ignition succeeded in igniting a viral buzz that grew to remarkable proportions as foreign territories (such as US) picked up on the product and site. Conclusive proof how specialist world music is perfect for online marketing.
Original Content
Re-Mastering Nigeria
5 Sleeve Notes That Changed my Life
It’s (Not) What’s up Front That Counts
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