Rec-Ignition

Using Offline Materials Online

Online marketing should not exist in isolation from all other areas of your marketing and all the resources you create for a standard marketing campaign can be extended into an online campaign.

All the following are materials required by both online and offline music marketing campaigns:
Texts - Press Release, sleeve notes, Full track listing, Press reviews and quotes.
Graphics - Cover Art, Logos, Artist stills

Online and Offline marketing, if coordinated properly, can compliment each other. For example, printed press materials are increasingly also being published online online, therefore by including details of your fansite’s URL in your printed press pack journalists will pick up on this and publish the url in articles that will appear online. This will establish inward bound links to the fansite that can bring great prestige and traffic to your fansite.

In addition please consider adding the fansite’s URL to the following: CD cover, Posters, Flyers, Home website, Myspace site, Email signatures. All these may generate large amounts of additional traffic to your fansite at no additional cost.

Extend your Offline Release Campaign

Our techniques of PR work considerably more effectively if conducted in advance and during the product’s initial release period. PR is all about timing, getting the right message to the right people at the right moment. The success of our PR campaigns is therefore greatly enhanced if we have your your fansite up and running at least 1 month before release date so we can be responsible for ‘breaking’ news online. This means beginning fansite construction well in advance of release date.

Additionally please supply us with ‘inside’ news releases on anything related to the release of your product as we can then disseminate these online. These news releases will work to maximum efficiency if released on internet Friendly copyright licenses (such as Creative Commons now used by BBC) to enable viral reproduction and further distribution.

Thinking Worldwide

Rec-Ignition’s marketing is worldwide in scope bringing great benefits to clients seeking to sell abroad. Even if you don’t hold licensing for foreign territories, Rec-Ignition can still help as now anyone from anywhere can buy direct from your website or local Amazon (logins are valid for all Amazon stores). Rec-ignition in particular specialises in breaking product to the US market.

Please be aware that your marketing materials and products should ideally be available for worldwide distribution.  For example you may need to offer multiple formats (for example DVD region 1 & 2) and online resources may be limited within national boundaries (for example BBC downloads).

Offering Incentives

The online PR campaign undergone to start the flow of traffic to your Fansite will perform much more effectively if supported by free incentives. Nothing helps a online PR campaign more than a online free incentive, the ideal one to promote music being a full audio track. This is nowhere more so than in the blogosphere where blog articles are frequently accompanied by mp3s (often made available illegally when legal options are unavailable). Bloggers are friends and should be helped to stay within the law. They will respect any PR that enables them to do so.

Other free incentives you may wish to consider are: Cover Art, Artist stills, ebooks, competitions, mailout lists

Together we can conquer Google

The long term goal of each fansite is to rise to the top of the search engines and remain there, but this can only be achieved following a number of factors. While Rec-Ignition can optimise your fansite, modern search engines also place high priority on incoming links to determine ratings. This means the more incoming links, the faster your fansite will dominate Google.

Will Rec-Ignition can establish many of these links through conducting online PR, numerous additional links can also be established through taking advantage of your own pre-existing online resources. If your company possesses a home website, blog site, my space site, please place a link on all these to the fansite to enable Google to establish your fansite (and highly effective sales tool) as the central location for that topic online.

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