Client - Mr Bongo
Fansite - www.brazilianbeats.info
Online Since - February 2008

Notes on Campaign

8 CDs and 147 tracks to comprehend and represent, spanning decades and blurring all genre categories. Networking online interacting in forums, wikis, and blogs with specialists and opinion leaders this represented an irresistible musical challenge.

Original Content
What is a Brazilian Beat?
A guide to the History of Brazilian Beats…
Brazilian Funk… And you though George Clinton was confusing!
But with Class and Expertise

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Client - Soundway Records
Fansite - www.nigeriaspecial.info
Online Since - February 2008

Notes on Campaign

A strong specialist product accompanied by large amounts of high quality press materials available for conversion into online materials. Ideal for a Rec-Ignition Fan Site.

Rec-Ignition succeeded in igniting a viral buzz that grew to remarkable proportions as foreign territories (such as US) picked up on the product and site. Conclusive proof how specialist world music is perfect for online marketing.

Original Content
Re-Mastering Nigeria
5 Sleeve Notes That Changed my Life
It’s (Not) What’s up Front That Counts

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Client - Union Square Music
Fansite - www.ethiopiques.info
Online Since - August 2007

Notes on Campaign

Rec-Ignition’s first campaign and what a start! Responsible for online marketing, remarkably ‘The Very Best of Ethiopiques’ went on to achieve 2nd place in the prestigious Music Week Awards for the catalog marketing campaign of the year.

Still going strong ‘The Very Best of Ethiopiques’ continues to feature in online world music charts, particularly with Amazon where it was consistently listed among its best-sellers.

Many thanks to Steve Bunyan for taking a risk and trusting ‘an unknown’.

Original Content
Welcome to the world! The Very Best of Ethiopiques
“If you do something you get problems. If you do nothing you are cool”
Onwards and Upwards (Finally…)
Free Love and War Songs? Gétatchèw Mèkurya

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